Top 10 Highest-Earning Female Athletes of 2025: Coco Gauff Leads the Pack with $30 Million
In the world of professional sports, the gender pay gap has been a long-standing issue, but female athletes continue to break barriers and redefine what it means to be at the pinnacle of success. The financial earnings of women in sports are not just a reflection of their on-field prowess but also a testament to their brand value, endorsements, and global influence.
For 2025, Coco Gauff has emerged as the highest-earning female athlete, topping the list with a staggering $30 million. The young tennis sensation has built an empire both on and off the court, leveraging her immense talent and marketability to achieve financial success. However, in a surprising twist, sprinter Sha’Carri Richardson, who has been a prominent figure in track and field, did not make it to the rankings this year. Let’s dive deeper into the list of the top 10 highest-earning female athletes of 2025 and analyze the trends shaping the financial landscape of women’s sports.
1. Coco Gauff – $30 Million
Coco Gauff’s rise in tennis has been nothing short of phenomenal. The 21-year-old American has not only dominated the sport but has also become a brand favorite. Her endorsement deals with major companies, including luxury brands, apparel giants, and tech firms, have significantly boosted her earnings. Winning multiple Grand Slam titles and maintaining a strong presence in the media have contributed to her growing influence.
Gauff’s success is a prime example of how young athletes can capitalize on their talent and media presence to build a financial empire. Her combination of skill, charisma, and social activism makes her one of the most marketable athletes in the world.
2. Iga Świątek – $27 Million
The Polish tennis star continues to solidify her dominance in the sport. With several Grand Slam titles under her belt, Iga Świątek remains one of the most consistent players on the tour. Her earnings stem not just from prize money but also from lucrative endorsement deals with major sportswear and watch brands. Świątek’s disciplined approach and mental toughness have made her a role model for young athletes worldwide.
3. Naomi Osaka – $25 Million
Despite facing injuries and taking breaks from tennis for personal reasons, Naomi Osaka remains one of the highest-paid female athletes. Her marketability goes beyond tennis, with partnerships in fashion, beauty, and technology. Osaka has a strong presence in social justice movements, making her a powerful voice off the court. Her ability to balance brand endorsements with selective participation in tournaments keeps her earnings at an impressive level.
4. Simone Biles – $23 Million
The most decorated gymnast in history, Simone Biles, continues to be a powerhouse in the sports industry. While gymnastics does not provide the same level of prize money as tennis or golf, Biles has capitalized on her legendary status through sponsorship deals with global brands. Her influence in mental health advocacy has also strengthened her brand, making her a sought-after figure in the corporate world.
5. Aryna Sabalenka – $20 Million
The Belarusian tennis star has been a dominant force in recent years, and her financial success reflects that. With multiple Grand Slam wins and a fierce playing style, Sabalenka has secured endorsement deals with top-tier brands. Her aggressive approach to the game and strong personality make her a fan favorite, contributing to her financial gains.
6. Alex Morgan – $18 Million
The face of U.S. women’s soccer, Alex Morgan continues to be one of the highest-earning athletes in her sport. With the rise of women’s soccer viewership and the success of the U.S. national team, Morgan has seen a surge in sponsorship deals. Her investments in sports businesses and advocacy for equal pay have also bolstered her financial portfolio.
7. Eileen Gu – $17 Million
The freestyle skiing sensation has turned her Olympic success into a thriving business empire. Eileen Gu’s appeal in both Western and Chinese markets makes her a unique brand ambassador. Her deals span across luxury brands, tech companies, and sportswear, securing her spot among the top earners.
8. Venus Williams – $15 Million
Even at this stage of her career, Venus Williams remains a financial powerhouse. Her business ventures, including her activewear line and various investments, keep her earnings substantial. Williams’ influence in tennis and beyond continues to inspire the next generation of athletes.
9. Sunisa Lee – $14 Million
Another gymnastics star on the list, Sunisa Lee, has made a name for herself through her Olympic achievements. Her sponsorship deals with fitness brands and collaborations in the fashion industry contribute to her growing wealth. As a role model for many young gymnasts, her influence extends beyond the sport.
10. Elena Rybakina – $13 Million
The Kazakhstani tennis player has steadily climbed the ranks, both in performance and earnings. Her strong performances in Grand Slam tournaments and deals with sports apparel and equipment brands have made her one of the top earners in the sport.
Why Sha’Carri Richardson Is Missing from the List
One of the biggest surprises this year is the absence of Sha’Carri Richardson from the top 10. The American sprinter had a breakthrough period where she gained massive popularity, but various factors might have contributed to her exclusion from the list.
A combination of fewer endorsement deals, fluctuating performance, and perhaps a shift in brand focus could explain why she did not make the cut. Track and field athletes often face challenges in securing long-term sponsorships compared to sports like tennis, gymnastics, or soccer. Without consistent podium finishes and visibility in major events, maintaining high earnings can be difficult.
The Changing Landscape of Women’s Sports Earnings
The financial landscape for female athletes has been evolving, with more opportunities arising through media exposure, social media influence, and brand partnerships. While tennis continues to dominate in terms of earnings, other sports like gymnastics, soccer, and freestyle skiing are also making waves.
Endorsements play a critical role in these rankings, often surpassing prize money as the primary source of income. Athletes who leverage their personal brand, engage in social causes, and maintain a strong media presence tend to secure the most lucrative deals.
Additionally, the growing viewership and commercial success of women’s sports are opening new doors. The rise of women’s soccer leagues, increased media coverage for gymnastics, and the global appeal of athletes like Eileen Gu highlight the expanding financial opportunities available to female athletes.
Conclusion
Coco Gauff’s position at the top of the highest-earning female athletes list in 2025 marks a new era in sports. With $30 million in earnings, she exemplifies how young talent can turn athletic success into financial prosperity. The presence of multiple tennis players on the list underscores the sport’s dominance in women’s earnings, but the inclusion of athletes from gymnastics, soccer, and skiing reflects the broader growth of women’s sports.
While Sha’Carri Richardson’s absence is notable, it serves as a reminder of the competitive nature of endorsements and financial success in sports. As women’s sports continue to grow, the next few years may see even more diverse representation in these rankings. With increasing investments, sponsorships, and media attention, the financial future for female athletes looks brighter than ever.