Serena Williams, the legendary tennis player renowned for her 23 Grand Slam singles titles, has expanded her influence in the sports world by joining the ownership group of the Toronto Tempo, the Women’s National Basketball Association’s (WNBA) first Canadian team. The announcement, made on March 3, 2025, marks a significant milestone in both Williams’ illustrious career and the evolution of women’s professional sports.
A New Chapter in Serena Williams’ Career
Serena Williams’ decision to invest in the Toronto Tempo is a testament to her enduring commitment to elevating women’s sports. In her statement, Williams expressed her enthusiasm:
“I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo. This moment is not just about basketball; it is about showcasing the true value and potential of female athletes—I have always said that women’s sports are an incredible investment opportunity. I am excited to partner with Larry and all of Canada in creating this new WNBA franchise and legacy.”
This move aligns with Williams’ history of supporting women’s athletics and her belief in their potential both on and off the field.
The Toronto Tempo: Pioneering WNBA’s International Expansion
The Toronto Tempo is set to make history as the WNBA’s first team based outside the United States. Scheduled to begin play in the 2026 season, the team will call the Coca-Cola Coliseum in Toronto, Ontario, its home. The arena, with a capacity of approximately 8,500 seats, is expected to provide an intimate yet vibrant atmosphere for basketball fans.
The inception of the Tempo is a result of strategic efforts to expand the WNBA’s footprint. In May 2023, a preseason exhibition game between the Minnesota Lynx and Chicago Sky at Toronto’s Scotiabank Arena garnered significant attention, leading to speculation about the city’s potential to host a WNBA team. The positive reception and sold-out crowd underscored Toronto’s readiness for a professional women’s basketball team.
By May 2024, the WNBA officially announced the awarding of an expansion franchise to Toronto, with Kilmer Sports Ventures, led by Larry Tanenbaum, at the helm. Tanenbaum, a prominent figure in Toronto’s sports scene, also serves as chairman of Maple Leaf Sports & Entertainment, which owns teams like the NBA’s Toronto Raptors and the NHL’s Toronto Maple Leafs.
Serena Williams’ Role and Vision
Beyond her financial investment, Serena Williams is poised to play an active role in shaping the identity and culture of the Toronto Tempo. She will contribute to the team’s visual representation by participating in the design of jerseys and merchandise collaborations. This involvement ensures that the team’s branding resonates with fans and reflects a modern, dynamic image.
Williams’ engagement with the Tempo is not her first venture into sports ownership. She holds minority stakes in other professional sports teams, including the NFL’s Miami Dolphins and the NWSL’s Angel City FC. Her investment in the Tempo further solidifies her dedication to promoting and supporting women’s sports on a global scale.
Leadership and Management
The Toronto Tempo has made strategic appointments to build a strong foundation ahead of its inaugural season. In February 2025, Monica Wright Rogers, a former WNBA player with extensive front-office experience, was named the team’s first general manager. Wright Rogers brings a wealth of knowledge from her playing days and her roles in team management, positioning her to effectively steer the Tempo’s competitive strategies.
Teresa Resch, serving as the team’s president, expressed her excitement about Williams joining the ownership group:
“Serena is a champion. She’s the greatest athlete of all time, and her impact on this team and this country is going to be incredible. She’s set the bar for women in sport, business, and the world—and her commitment to using that success to create opportunities for other women is inspiring.”
Impact on Women’s Sports and the WNBA
Serena Williams’ involvement with the Toronto Tempo is anticipated to have a profound impact on the perception and valuation of women’s sports. Her global stature and advocacy for female athletes bring heightened visibility and credibility to the WNBA and women’s basketball. This move is expected to attract more fans, sponsors, and aspiring athletes to the league, fostering growth and sustainability.
Larry Tanenbaum highlighted Williams’ significance, stating:
“Serena Williams is an icon, a role model, and a force for change in the world. She’s earned every bit of her incredible success with hard work, tenacity, and determination in the face of countless challenges. She exemplifies the very best of what the Tempo stand for—we couldn’t be more honored to have Serena in our court.”
The WNBA’s expansion into Canada with the Tempo’s establishment signifies a pivotal moment in the league’s history. It reflects a commitment to growing the sport internationally and tapping into new markets. The addition of a high-profile owner like Williams further elevates the league’s profile and underscores the increasing investment value in women’s sports.
Looking Ahead
As the Toronto Tempo prepares for its debut in the 2026 WNBA season, the team’s leadership is focused on building a competitive roster and fostering a strong fan base. The involvement of Serena Williams is expected to attract attention not only from basketball enthusiasts but also from a broader audience inspired by her legacy and commitment to empowerment.
The team’s strategic initiatives, including community engagement and youth development programs, aim to inspire the next generation of female athletes in Canada and beyond. With Williams’ influence and the experienced management team in place, the Tempo is well-positioned to make a significant impact in the WNBA and set a precedent for future international
