Indian Wells, CA – March 9, 2025 – As the BNP Paribas Open kicks off in Indian Wells, Lululemon has made a bold move by stepping further into the tennis world, sponsoring two of the sport’s most dynamic players—Frances Tiafoe and Leylah Fernandez. The Canadian activewear brand, known for its dominance in athleisure and yoga apparel, is now staking its claim in professional tennis, leveraging the star power of Tiafoe and Fernandez to expand its influence.
A Strategic Move into Tennis
Lululemon has traditionally been associated with yoga, running, and training apparel, but in recent years, the company has made strides into the world of professional sports, including tennis. Their latest venture, partnering with two of the most exciting athletes on the tour, signals a strong commitment to the sport.
Frances Tiafoe, currently ranked in the ATP Top 10, has been one of the most entertaining players to watch on the circuit. His charismatic style, explosive athleticism, and ability to connect with fans make him an ideal ambassador for Lululemon’s performance-driven brand. Meanwhile, Leylah Fernandez, the Canadian star and former US Open finalist, has captivated audiences with her relentless determination and fearless play. Her partnership with Lululemon further strengthens the brand’s connection with its home country while promoting a fresh, modern image in the world of women’s tennis.
Performance and Style Meet Innovation
Lululemon’s expansion into tennis apparel comes with a focus on blending performance and style. The brand’s signature lightweight, sweat-wicking fabrics, four-way stretch materials, and seamless designs are now being tailored specifically for the demands of the sport. Both Tiafoe and Fernandez have been seen sporting custom-designed Lululemon tennis gear at Indian Wells, featuring innovative fabrics that allow for enhanced movement and breathability under the desert sun.
“We’re excited to work with athletes like Frances and Leylah, who embody the energy and performance that our brand represents,” said Celeste Burgoyne, President of Americas and Global Guest Innovation at Lululemon. “Tennis is an incredible sport that requires agility, endurance, and mental resilience—qualities that align perfectly with our commitment to technical excellence and innovation.”
A Perfect Stage at Indian Wells
The BNP Paribas Open at Indian Wells serves as an ideal launchpad for Lululemon’s foray into tennis sponsorship. Dubbed the ‘fifth Grand Slam,’ Indian Wells attracts the best players in the world and is a favorite among fans for its picturesque desert backdrop, top-tier facilities, and electric atmosphere.
Tiafoe and Fernandez are both looking to make deep runs in the tournament. Tiafoe, coming off a strong showing at the Australian Open, is eager to prove himself on the hard courts of Indian Wells, while Fernandez is keen to build momentum heading into the clay and grass seasons.
“It’s exciting to partner with a brand that truly understands the needs of athletes,” said Tiafoe. “Lululemon’s gear is incredibly comfortable and designed for high performance, which is exactly what I need on the court.”
Fernandez echoed his enthusiasm, adding, “I love how Lululemon supports not just performance but also style and self-expression. Tennis is a game of movement, and wearing gear that allows me to move freely is a game-changer.”
The Growing Influence of Fashion in Tennis
Lululemon’s move into tennis follows a growing trend of fashion and sportswear brands expanding their influence in the sport. With high-profile collaborations and endorsements becoming more prevalent, tennis has evolved beyond just performance—it’s now a showcase for innovation, sustainability, and cultural relevance.
The brand’s tennis line, which will be available to consumers later this year, features eco-friendly fabrics, ergonomic designs, and a commitment to sustainability. Lululemon has emphasized its dedication to reducing its environmental impact while providing high-performance athletic wear that meets the needs of today’s elite competitors.
Looking Ahead
As Indian Wells unfolds, all eyes will be on Tiafoe and Fernandez—not just for their performances on the court but also for what they’re wearing. With Lululemon making waves in the tennis world, the partnership could mark the beginning of a new era for the brand and the sport.
With a growing portfolio of athletes and an increasing presence in major sporting events, Lululemon’s move into tennis appears to be a calculated step toward establishing itself as a major player in athletic apparel beyond yoga and training. If Tiafoe and Fernandez perform well at Indian Wells, it could further solidify Lululemon’s place in the sport and set the stage for future collaborations.
One thing is clear: Lululemon is no longer just a yoga brand—it’s a force to be reckoned with in the world of tennis.
