Tallahassee, FL — In a stunning move that blends athletic stardom with philanthropic impact, Florida State football sensation Roydell Williams has signed a groundbreaking $38 million endorsement deal with Powerade — one of the largest NIL deals ever in college football history. But what truly sets this story apart is what Williams chose to do with the money.
In a remarkable show of selflessness and school pride, Williams is donating $18 million of the deal back to the Florida State football program to enhance facilities, player wellness, academic support, and NIL development for future athletes. On top of that, he is donating another $4.8 million to *Hope Horizons*, a statewide orphanage and youth outreach initiative based in Florida.
“This is about more than football,” Williams said in an emotional press conference Tuesday. “This is about the people who helped me get here and the kids who need someone to believe in them the way someone once believed in me.”
The deal, brokered by Williams’ NIL management team in partnership with Powerade’s parent company, Coca-Cola, not only cements the star running back as a household name but also a beacon of character and leadership.
Florida State head coach Mike Norvell was nearly speechless as he addressed the media. “We talk about building men of character in our program — and today, Roydell showed us all what that truly looks like,” Norvell said. “His legacy will be about more than what he does on the field.”
The $18 million donation to the FSU program is expected to be used for a full-scale upgrade to the team’s athletic facilities, including a new state-of-the-art training center named in honor of Williams’ late grandmother, who raised him. The funds will also go toward expanding NIL education programs and life-skills training for all student-athletes across campus.
Meanwhile, Hope Horizons released a statement thanking Williams for what is now the largest private donation in the organization’s history. “Roydell Williams just changed the lives of hundreds of children. His heart is as powerful as his game,” the statement read.
Williams, currently projected as a first-round NFL Draft pick, has become more than just a college football star — he’s now a symbol of purpose, loyalty, and vision.
As the sports world buzzes over the record-setting numbers, one thing is clear: Roydell Williams is securing a legacy that will outlast trophies, headlines, and even the game itself. He’s proving that greatness is not just measured in touchdowns, but in the lives you lift along the way.
