Coco Gauff has taken a bold and strategic step in her career by launching her own management company, Coco Gauff Enterprises. This move signals a new chapter for the tennis star, one that gives her more control over her professional life, both on and off the court. At just 20 years old, Gauff is not only continuing to rise through the ranks of women’s tennis but also carving out a leadership role in shaping her own narrative and legacy.
By creating her own company, Gauff is asserting a greater sense of independence, choosing to oversee her tennis career, business partnerships, and philanthropic work with a more hands-on approach. Previously represented by Team8, the sports agency co-founded by tennis legend Roger Federer, Gauff has now made the conscious choice to shift gears and step into the driver’s seat of her own brand. The change is a powerful example of an athlete embracing entrepreneurship and seeking more than just endorsements and sponsorships—it’s about long-term vision and meaningful influence.
Although Coco Gauff Enterprises is a newly launched venture, Gauff is not going at it alone. She will continue to receive strategic guidance and support from WME, a top talent agency known for managing some of the biggest names in sports and entertainment. This collaboration ensures that she still has access to elite resources and connections while steering her own ship. The balance between independence and expert support appears to be a calculated choice that allows her to pursue both personal freedom and professional excellence.
Off the court, Gauff has always shown interest in using her platform for a greater good. From speaking out on social justice issues to engaging with community initiatives, she’s been vocal about making a difference. Now, with Coco Gauff Enterprises in place, she has the infrastructure to turn her ideas into action with more structure and strategy. It’s not just about tennis anymore—it’s about influence, entrepreneurship, and impact.
Her timing couldn’t be more perfect. Coming off a Grand Slam victory at the 2023 US Open and continuing to compete at the highest level, Gauff is using her momentum wisely. She is leveraging her visibility and credibility to build something that extends far beyond a tennis career. For fans and aspiring athletes alike, this move is a reminder that success in sports can be a launching pad for broader ambitions.
With her own management company, Coco Gauff is stepping into a new realm of control and creativity. She’s not just managing her matches—she’s managing her future. It’s a powerful example of what it means to be a modern athlete: focused on performance, driven by purpose, and unafraid to lead. As her career continues to flourish, Gauff’s entrepreneurial journey is one to watch closely, both for its business potential and the inspiration it provides to the next generation of athletes and changemakers.