Coco Gauff, the 21-year-old American tennis sensation, has taken a significant step in her career by launching her own management firm, Coco Gauff Enterprises. This move marks her departure from Team8, the agency founded by tennis legend Roger Federer, which had represented her since she was 13. Gauff’s decision reflects her desire to take greater control over her professional journey, encompassing not just her athletic pursuits but also her business and philanthropic endeavors.
In collaboration with talent agency WME, known for representing prominent athletes like Serena Williams, Gauff aims to expand her influence beyond the tennis court. She has expressed that while tennis remains her primary focus, she is eager to make an impact in various spheres, including business and social causes.
Gauff’s entrepreneurial move comes on the heels of a remarkable year in 2024, where she emerged as the highest-paid female athlete, earning $30.4 million through a combination of prize money and endorsements. Her victory at the WTA Finals in Riyadh, which awarded her a record-breaking $4.805 million, underscored her prowess on the court.
Off the court, Gauff has secured significant endorsement deals with brands such as Naked Juice, where she serves as the Chief Smoothie Officer, and Carol’s Daughter, reflecting her influence in the lifestyle and beauty sectors. These partnerships highlight her appeal beyond sports and her commitment to aligning with brands that resonate with her values.
Gauff’s mother, Candi Gauff, has publicly supported her daughter’s new venture, emphasizing the family’s pride in her achievements and the path she is forging. As Gauff continues to ascend in the world of tennis, her strategic moves off the court position her as a multifaceted figure poised to make lasting contributions both within and outside the realm of sports.