In a groundbreaking move that merges the world of cutting-edge technology with the sport of golf, Tesla CEO Elon Musk has officially signed a 3-year, $850 million endorsement deal with golfing legend Tiger Woods. The collaboration aims to promote Tesla’s latest innovation: self-driving, eco-friendly golf carts. This strategic partnership is set to revolutionize the golfing experience, introducing sustainable technology on the greens while enhancing player convenience and efficiency.
Tiger Woods, one of the greatest golfers of all time, is now taking his legendary status beyond the golf course by teaming up with Musk’s futuristic vision. Known for pushing boundaries in both his sport and his endorsements, Woods sees this deal as a way to connect his legacy to the future of golf. “I’m thrilled to be part of something that can truly change the game, both for professionals and casual players,” Woods said during the announcement. “Tesla’s self-driving golf carts bring the convenience and sustainability we need to preserve the beauty of the game for future generations.”
The deal places Tiger Woods at the forefront of Tesla’s marketing efforts for their new product line, which includes fully autonomous golf carts equipped with advanced sensors, AI-powered navigation, and zero-emission electric power. These carts are designed to not only navigate a golf course independently but also offer golfers detailed insights into the terrain, game statistics, and real-time coaching tips—all controlled via Tesla’s advanced AI interface.
Musk shared his excitement about working with Woods, stating, “Tiger has always represented excellence, innovation, and a relentless drive to push limits—traits that Tesla embodies in every product we develop. With this partnership, we are introducing the future of sports technology, and who better to represent that than Tiger Woods?”
The partnership marks a new chapter for both Tesla and Tiger Woods. For Tesla, it opens up a niche market within sports, expanding its influence beyond automobiles and into the world of leisure activities. The golf carts will utilize Tesla’s signature autonomous driving technology, which Musk claims will set a new standard for smart golf experiences. Players will be able to program routes, adjust speed, and even request custom game analytics, all while reducing their environmental footprint on the course.
For Woods, this endorsement signals his ongoing relevance and influence in the golf world, even as he transitions toward the later stages of his illustrious career. This isn’t the first time Woods has been involved in major endorsement deals, but this collaboration with Tesla takes his brand beyond golf equipment and apparel, placing him at the forefront of technological advancements in his sport.
The first phase of the partnership will see Tesla’s self-driving golf carts being rolled out at select high-end golf courses across the U.S., with Tiger Woods personally involved in testing and demonstrating the product’s capabilities. In addition to promoting the carts, Woods will also serve as a consultant to Tesla, providing insights into how to further integrate technology into the game of golf while maintaining the sport’s traditional appeal.
This collaboration has already generated a massive buzz across both the tech and sports industries, with many eagerly anticipating how this fusion of innovation and athletics will unfold. Tesla plans to expand the range of its self-driving carts to other countries in the near future, making this deal with Tiger Woods a global effort to modernize and improve the golfing experience.
With Tiger Woods and Elon Musk now joining forces, the future of golf might just be electric.