Serena Williams’ husband Alexis Ohanian was recently named the 2024 Brand Genius by Adweek. The award recognizes Ohanian’s work in the past 4 years after his resignation from Reddit in 2020.
Ohanian had co-founded and worked on influential brands like Snoo and Reddit for 15 years. He eventually resigned from Reddit in 2020, and urged the company to hire an African-American candidate.Ohanian is the second person in the household to receive the honor. Serena Williams was the recipient of Adweek’s 2018 Brand Visionary Award. At the time, Williams had turned into an entrepreneur with her fashion line S by Serena and Serena Williams Jewelry, before eventually hanging up her racket in 2022.
Serena Williams’ husband Alexis Ohanian has been a keen investor in women’s sports. In 2020, Ohanian became the founding investor in the National Women’s Soccer League team Angel City FC.
This year, the team was valued at a record $250 million after Disney chief executive Bob Iger and his wife Willow Bay acquired a controlling stake in the team.Ohanian is also set to launch “Offseason FC,” a reality show that will stream live on X, featuring select women athletes living and training during the NWSL off-season in Miami.In an article by AdWeek, the Reddit co-founder said investing in women’s sports was “easy” as there was no precedent to follow. He said.